SEO/SEM Analyst

Looking for passionate Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Analyst

Job Description

We are seeking a driven SEO/SEM Analyst to join our marketing team. The ideal candidate will have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM) principles. This role requires a data-driven approach and a passion for driving organic and paid search traffic.

Responsibilities

• Conduct keyword research and analysis to identify opportunities for optimization.
• On-page and off-page SEO implementation and optimization.
• Monitor and analyze website performance metrics (traffic, conversions, bounce rate).
• Develop and execute SEO strategies to improve search engine rankings.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads).
• Track and analyze SEM campaign performance metrics.
• Stay up-to-date with the latest SEO and SEM trends and algorithm updates.

Requirements

• 6 months to 1 year of experience in SEO/SEM or digital marketing.
• Strong understanding of SEO best practices and algorithms.
• Experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs).
• Proficiency in using Google Ads and other SEM platforms.
• Strong analytical skills and ability to interpret data.
• Excellent attention to detail and organizational skills.
• Basic understanding of HTML and website structure.

Preferred Qualifications

• Experience with content marketing and social media marketing.
• Knowledge of data analysis tools (Excel, Google Sheets).
• Experience with website analytics tools (Google Analytics).
• Understanding of PPC advertising and bidding strategies.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and dynamic work environment.
• The chance to work on exciting and challenging projects.

If you are passionate about digital marketing and have a strong desire to succeed, we encourage you to apply!