No business can survive without attracting leads.
Buying process has changed with huge penetration of internet and mobile devices. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person. So businesses must make sure that they build their digital presence.
Lead Generation
Leads are the qualified prospects who can become customers and ambassadors of your brand. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. This is one of the most challenging areas of Marketing.
Lead Generation is divided into two categories – inbound and outbound. Inbound Marketing to generate leads involves creating interest by offering relevant mix of informative and entertaining content that builds meaningful relationship with your audience. Content and information is distributed through channels like websites, blogs, social media, email marketing, SMS, Pay-per-Click Ads etc.
Below we discuss the 7 critical steps we guide our clients through for successful inbound lead generation and marketing success.
Step 1 – PLAN
Success begins with planning:
- Assess your current needs
- Set objectives and measurable Goals
- Develop Effective Content Strategy
- Define responsibilities.
Step 2 – CREATE
Develop content that will attract visitors, convert visitors to leads and position you as a thought leader.
Step 3 – DISTRIBUTE
Share content specifically designed to appeal to your ideal customer:
- Use content calender to schedule strategic content distribution
- Use Keyword tags to get found in search results
- Promote your posts on Social Media
- Use Email marketing to bring back visitors.
Step 4 – CAPTURE
Convert visitors to leads to generate a list of qualified prospects
- Premium content offers
- Compelling calls to action
- Landing pages and forms
Step 5 – ANALYZE
Review data to determine what’s working and what’s not, and how to adjust. Use tools like Google Analytics to identify:
- Top lead sources
- Which content/posts is more popular
- Which offers are converting readers to leads.
Step 6 – CULTIVATE
Maintain lead nurturing to continue to establish trust and credibility through marketing automation tools like email campaigns and SMS to help visitors:
- Know you better
- Learn more about your company, its products and services
Step 7 – CONVERT
Get visitors to raise their hands and ask to be contacted.
The significant change in the way consumers perceive advertisements means that companies must adapt their lead generation tactics accordingly. We help you keep abreast with the changing times and implement new online marketing strategies to keep growing your business as always. We offer complete set of online marketing services to build and sustain your online marketing efforts.
For more information on how we can help write to us or call us at 8591633904