Marketing is an important component of any business. Marketing creates your brand presence, increase your business reach and drive sales. Any business, big or small dedicates a marketing budget, however, the important question is where and how to spend this budget to get optimal results.
Successful marketing helps business connect with potential customers in best possible way, is interactive and provides an actual return on investment. This leads us to the question Traditional Marketing or Digital Marketing? Let’s see the difference between Traditional Marketing and Digital Marketing and weigh their pros and cons.
What is Traditional Marketing?
Traditional marketing can be defined as conventional marketing using various offline advertising and promotional methods. Some of the major mediums of traditional marketing include:
- Print Ads (magazines, newspapers)
- Mass Media Ads(TV, radio etc)
- Direct Mail (Catalogue, postcards, brochures)
- Outdoor Marketing (Billboards, fliers etc.)
What is Digital Marketing?
Online Marketing or Digital Marketing is the new way of Marketing. It refers to marketing using online advertising and promotional methods over the internet and mobile devices. Digital Marketing includes platforms like:
- Websites
- Social Media (Facebook, Twitter, Instgram etc)
- Mobile Advertisement (SMS, Whatsapp)
- Email Advertisements
- Paid Search Ads, Display Ads
Though the objective is same in both types on marketing, Digital Marketing is more versatile than Traditional Marketing. With immense growth in technology, Digital or Online Marketing can help businesses generate qualified leads at much lesser cost as compared to Traditional Marketing methods.
Some benefits of Digital Marketing are:
- Lower Cost: Online Advertisements, whether Google Ads, Social Media Ads or SMS cost much less that newspaper, television and radio advertisement. This is especially beneficial for small and local businesses, start-ups to market their products and services quickly at much lower cost.
- Quick and Real time results – With traditional marketing you have to wait long periods for results and there is no accurate way to track effectiveness of your marketing effort and spend. Online Marketing on the other hand, lets you measure results quickly. It enables you to see number of visitors, conversion rates etc. which give you quick feedback on your marketing efforts as well as help you refine your marketing campaigns.
- Higher Exposure – Traditional Marketing’s reach is limited by area and time. For example a Newspaper Ad or Flier will give you a day’s exposure limited to area of circulation. Online Marketing on the other hand, let’s you select your audience, location and time of your advertisement.
- Higher Engagement – Traditional Marketing methods do not allow you to interact with your audience. Online Marketing on the other hand, lets you engage your audience in real time through Chats, Emails and SMS.
- Easy Analysis and Strategy refinement opportunity – Online Marketing methods allow you to easily analyse your marketing effectiveness by measuring your advertisement reach and interaction. It also gives you a good estimate on return on your marketing budget by measuring conversions and sales.
Above discussion clearly reveals that today, Digital or Online Marketing has a definite edge over the traditional methods of marketing. This is especially true for start-ups and small businesses. Find out how Online Marketing can help small businesses? If you have not tried Online Marketing yet, we would suggest you should give it a shot. There is little risk and great reward. If you still have any questions, Contact us online or call us at 8591633904 to design your Online Marketing Campaign.
Web Apps Interactive is a complete solution, Web Development and Online Marketing Company which can take care of all your Online Marketing needs.